South Korea’s creative sectors are accelerating their presence in Poland, marked by the first-ever Warsaw edition of the K-Content Expo, where Korean and European companies signed nearly USD 30 million in contracts and memorandums of understanding. The event gathered 32 Korean and 70 European firms from the gaming, music, TV, animation, and digital content industries, resulting in more than 400 B2B meetings and ten new partnerships.
KOCCA Opens First CEE Office in Warsaw
A key development is the opening of the Korea Creative Content Agency (KOCCA) business center in Warsaw, its first office in Central and Eastern Europe. KOCCA, a government agency founded in 2009 to support the global growth of South Korea’s cultural content, will focus on strengthening cooperation with Poland, the Czech Republic, Hungary, and the Baltic states.
KOCCA will now offer Korean firms export insurance, market support, and operational assistance for their expansion into the Polish region.
Poland Positioned as Bridge Between East Asia and CEE
Iljoong Kim, head of KOCCA Poland, highlighted Poland’s “enormous potential,” praising its strong film, music, animation, and gaming industries, as well as the growing local interest in Korean culture.
“We want Poland to become a hub connecting Central and Eastern Europe with East Asia,” he told Business Insider Polska. “Poland has enormous potential, especially in the gaming and animation industries, but also in film and music. […] It is well-known for its high level of creativity in these sectors.”
According to Kim, Polish companies such as CD Projekt, TVN, and Polsat are among the key players open to collaboration with Korean partners.
South Korean Gaming Studios Boost Investments in Poland
This initiative aligns with a broader trend of South Korean gaming companies investing increasingly in Poland. We have been aware of the rising interest and investments in Poland from the South Korean gaming studios since 2024.
One of the developments comes from NCSoft Corp., a leading South Korean gaming company, which partnered with the Polish studio Virtual Alchemy. While the financial terms remain confidential, the partnership underscores NCSoft’s strategic emphasis on Central and Eastern Europe, with Poland positioned at the center of its plans.
A year ago, Neowiz invested USD 8 million in Polish studio Zakazane, following an additional USD 17 million provided last year to support Blank Game Studios. Similarly, Krafton, the company behind PUBG: Battlegrounds, acquired a 10% stake in the renowned Polish studio People Can Fly for USD 30 million.
A Growing Opportunity for Global Game Development – Polish Tech Talents
The collaboration between South Korea and Poland’s gaming industries is accelerating innovation and creating new opportunities. With these developments and KOCCA opening its HQ in Warsaw, now is the ideal moment to tap into Poland’s thriving talent pool.
If your company is seeking to boost its team with top-tier Polish professionals, we are here to assist. Our expertise in tech recruitment enables seamless connections with Poland’s exceptional developers, ensuring you find the perfect fit for your organization’s needs and goals.
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